Implementing Your Marketing Strategy

Implementing Your Marketing Strategy

Developing and implementing a strategic marketing plan is an essential part of your Internet success.

Your plan must include both short-term and long-term strategies in order to succeed.

Short-term marketing strategies are those that bring you a temporary boost in traffic. Although these techniques are very important to your overall plan, they are only a temporary traffic source and must not be solely relied on.

Short-term marketing strategies include:

• Purchasing advertising
• Discussion groups
• Search Engines

Long-term marketing strategies are those that bring you a steady stream of targeted traffic over time. These strategies will continue to produce results even years down the road.

Long-term marketing strategies include:

• Opt-in Lists
• Freebies
• Content

By creating and implementing a balanced marketing strategy, using both short-term and long-term strategies, you will drive a steady stream of targeted traffic to your web site.

If you use this simple formula when creating your Internet marketing strategy and excel, you can literally guarantee your success.

Your Promotional Strategy

Creating a successful Internet presence involves much more than designing a great web site or having the "perfect" product. Listing your web site with the Search Engines is your first step, however, you must not solely rely on the Search Engines to bring you traffic. You must develop a complete promotional strategy and work it every day.

Search Engines

Your first step will be to submit your site to the Search Engines. Although there are many Internet marketers who are constantly trying to maintain a top listing in the Search Engines, in my humble opinion, it's simply a waste of time.

Each Search Engine is different and has different guidelines in regard to how they rank a web page. In addition, their guidelines change very frequently and it is literally impossible to keep up with them. Your best option will be to optimize your web site to the best of your ability, submit your pages to the Search Engines and forget it. (Resubmit your main pages any time you make any significant changes.) Your time can be better spent using other marketing techniques other than fighting the Search Engine wars.

Your first step will be to optimize your web pages to the best of your ability. Visit http://www.searchenginewatch.com for a complete overview of the Search Engines and optimization.

Opt-in List

As soon as your web site is up and running, you should immediately begin building an opt-in list. Above all else, you MUST remember…the money is in the list. An opt-in list is a list or database containing email addresses of individuals who have chosen to receive your email messages.

They provide you with a direct line of communication with potential customers and enable you to promote your products or services.

Developing your own list of targeted potential customers is the absolute most important marketing strategy you can use.

No matter what strategies you're currently using, if you're not collecting the email addresses of your potential customers, you're literally guaranteeing your failure.

Opt-in lists provide you with the ability to create a targeted list of potential customers in which you can advertise on a continual basis. You will have a direct line of communication, which will increase your sales considerably.

The key to creating an effective opt-in list is to provide your subscribers with quality information. The best way to do this is to provide them with a weekly, bi-weekly, or monthly ezine. An ezine is a newsletter or publication that is sent to subscribers who have chosen to receive your publication.

In order to build a database of potential customers and start collecting email addresses, you'll first need to set up a mailing list. This mailing list must enable your visitor's to submit their information and subscribe them to your list.

There are many free list services that will enable you to set up a mailing list. However, they are not recommended. They will not allow you to personalize your messages with your subscriber's names, which if very important.

Building Your Subscriber Base

There are many powerful ways to build your subscriber base. However, for this article, we will only focus on the "best" ways.

Purchasing Leads

Although there are many ways you can build your subscriber base, purchasing leads will produce the quickest results.

In addition, you can purchase as many additional leads as you’d like.

If you decide that purchasing leads is for you, please do so with caution. Although there are many companies online that will sell you leads, not all use ethical means in which to collect the leads. Make sure you only deal with reputable companies and that the leads are 100% opt-in and want to receive your communications.

Your Web site

Place a subscription box on every page of your web site. Make sure you don't overlook this powerful means of gaining new subscribers. Your visitors will enter your web site from many other pages other than your main page. They may never even visit your main page, so make sure your subscription box is visible on every page of your web site.

Incentive Subscription

This powerful means of obtaining subscribers entails offering your visitors a free gift in return for their subscription. This free gift may be a free ebook, software, or report. This method of obtaining new subscribers will increase your subscription rate immensely.

You can download free ebooks you can use as incentives at Web-Source.net.

Writing Articles

Write informative articles and allow them to be freely published. By writing articles, you can significantly increase your subscriptions. The key to using this method effectively is to include your subscription information within your bylines.

Free Ebooks

Create a powerful free ebook and allow it to be freely distributed. Place your subscription box within your ebook to enable your readers to subscribe. Your ebook will have the potential to be viewed by millions of Internet users.

Creating and developing an opt-in list is an absolute must. You must take every opportunity to promote your publication and gain new subscribers. The more subscribers you have, the more sales you'll make. Make sure you don't overlook this powerful method of making sales.

If you're not collecting your visitors' email addresses, don't wait another day to start. Opt-in lists are one of the most powerful marketing tools on the Internet.

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