Creating an Ebook

Creating an Ebook

Ebooks or Electronic books are self-contained "executable" files of HTML. This HTML may be a web site you've created or HTML you've specifically prepared to be compiled into a downloadable .exe file for distribution. When downloaded, this file will self install on your clients desktop.

Ebooks are completely interactive with the Internet and can contain live links, graphics, forms, JavaScript, embedded video, can be protected via password/userid, search capabilities and more. This self-contained executable file can be distributed in a number of ways including; CD, floppy disk, download, etc.

With the rising popularity of the Internet, there is absolutely no better time than right now to develop your own informational product. Not only is there no better time, but it has never been any easier for anyone to develop and sell their own products.

Information is the number one best-selling product on the Internet. There are literally hundreds of Internet entrepreneurs quietly making a fortune simply by selling information.

Why are ebooks so popular? Internet users have a sincere desire to learn and want the information right now. They don't want to wait a week or two for the information to arrive. Ebooks provide your potential customers with instant gratification. As soon as they pay for their order, they can have immediate access to the information they desire.

Suggested Uses

Marketing - Provide your sales network with your complete sales presentation to freely distribute with their ID to track sales.

Promotion - Provide valuable information on a specific subject to bring traffic to your site.

Ezine Archives - Ezine publishers can provide their publication archives to enable subscribers to read back issues on their desktop, visit your web site, subscribe, submit ads, etc.

Catalogs - Provide a desktop catalog for you customers to view on their desktop. You can even provide a form to accept orders right through your ebook.

How To Manuals - Provide your affiliates with a complete "how to" manual for marketing, advertising and promoting your products.

Electronic Books - Writers can offer their books in an electronic version.

Web site - Create an electronic version of your web site to place on disk and be viewed on your client’s desktop.

Instructional - Provide an electronic training manual.

The first step in creating your ebook is to decide upon a subject. Select a subject in which you have a great deal of knowledge. The knowledge you have within your own mind is extremely valuable. Simply write about what you know and teach others how to do the same thing. It's that simple.

Creating an Outline

The easiest way to begin writing is to create an outline. Begin your outline with an opening statement or Introduction followed by a Foreword. Your opening statement might tell your readers a little bit about what they are going to learn or may be a statement in regard to the subject matter. Your Foreword might include information in regard to who you are, your credentials, copyrights, and what you want your readers to learn.

Your next step will be to either create a Table of Contents or go directly into creating your Chapter Titles. If you're writing your information in the form of a how-to manual, you may want to use a Table of Contents. This will enable your readers to quickly locate important information. If you're writing your information in the form of a book, then you can leave out the Table of Contents and simply use Chapter Titles.

Whether you're using a Table of Contents or Chapter Titles, write your titles so that when they're read, they tell the story. In other words, when you scan your titles they will give you a step by step description of what your information is all about.

Finally, at the bottom of your outline, wrap everything up by including a closing statement.

Once you've completed your outline you can begin filling in the spaces. Write your text in small blocks and leave a space between your paragraphs. Select a font that is easy to read and use black text on a white background. In addition, write in an everyday language that everyone can understand.

Designing Your Interface

Your ebook interface MUST look professional. No matter how good your information is, if your ebook doesn't look professional, it’s perceived value will be low.

Design your ebook to be easily navigated and make sure you include navigational graphics within each page.

In addition, your ebook should include all of the following:

• Introduction
• Table of Contents
• Foreword
• Copyrights
• About page
  

Your first step in designing your ebook will be to turn your text into HTML. Simply divide your text into sections such as, Introduction, Table of Contents, Chapters, etc., and create a web page for each.

You can include graphics, live links, and almost everything that HTML 4.0 supports.

In addition to designing an interface for your ebook, you will also need to design a book cover. A book cover can increase your sales or downloads up to 300% and is an essential part of your ebook’s success. Your book cover should compliment your ebook and be displayed on your sales page.

Delivering Your Information

In order to deliver your information to your customers, you'll need to compress it into a downloadable file, better known as an ebook. There are different types of compilation methods however, for this example we will focus on HTML compiled ebooks.

Selecting an HTML Compiler

Although there are many HTML compilers available on the Internet, these programs are just that – HTML compilers. What this means is that you must create your ebook within an HTML editor and then import your files into an HTML compiler to create your ebook -- not a very user friendly way to create an ebook. That’s why we developed eBook Starter.

Tips for Creating Your Ebook

• Create a directory on your computer to include ALL the files for your ebook. These files will include HTML, graphics, backgrounds, etc.
• Ebooks should contain mainly text. To keep your file size down, avoid using large, slow loading graphics.
• Make sure your pages are viewable through any screen size.
• Include good navigational links throughout your pages.
• Use spell check to search for any possible spelling errors.

Using an Ebook as a Promotional Tool

In addition to ebooks making a great product, they are also very powerful promotional tools. Ebooks can provide the Internet marketer one of the best promotional tools online. With its vast variety of uses, just one quality ebook development and distribution can produce an on going promotional tool that will work 24 hours a day, seven days a week for years to come. Millions can view your ebook, simply by giving it away.

The key to using this powerful promotional technique successfully is to create an ebook packed with valuable content and then give it away. I know what you're probably thinking. Why in the world would I want to spend time on creating a great ebook just to give it away? Well, not only should your ebook contain great information, but it should also contain information about your web site, products and services. Take every opportunity to mention any and everything you may be promoting and create links to each.

For massive exposure, select a subject with a broad appeal. If your site's focus is on web site traffic, consider creating an ebook on generating traffic. For example, Web Traffic: A Complete to Guide to Generating Massive Traffic to Your Site. Include several references to your site throughout your ebook, such as For even more great traffic generating tips, visit "Traffic Tips" your complete source for generating massive traffic to your web site. http://www.yoursite.com. Or, Winning awards can dramatically increase traffic to your site. For a complete listing of award sites, visit "Traffic Tips Award Sites" http://www.yoursite.com.

Here is an example of how powerful a good "free ebook" can be:

10 of your visitors download your ebook.
Your 10 visitors each give away 10 ebooks - 100
Those 100 each give away 10 ebooks - 1000
Those 1000 each give away 10 ebooks - 10,000
Those 10,000 each give away 10 ebooks - 100,000
Those 100,000 each give away 10 ebooks - 1,000,000

For massive distribution, make sure you include a short paragraph on your main page in regard to your copyrights and distribution. Let your visitors know that they may freely distribute your ebook. Your text might look something like this: “This ebook may be freely distributed”

If you really want to create a viral marketing ebook, create your ebook so that it can be customized with your visitor’s own information. In order to do this, you’ll need to purchase an ebook program that also includes an additional branding software program -- not all ebook software programs do.

However, eBook Starter does. Not only can you create your entire ebook within this powerful program from start to finish, but with the purchase of this software, you will receive a special branding software completely free. This special branding software will enable you to create customizable fields within your ebooks to enable your visitors or affiliates to customize your ebooks with their company name, affiliate URL or whatever you’d like.

Distributing free ebooks is one of the most powerful promotional methods online. Use it to your advantage.

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Offline Promotions

Offline Promotions

Promoting your web site offline is an often overlooked way to increase your traffic. Your web address should appear on all of the following:

• Business cards
• Letterhead
• Envelopes
• Receipts
• Invoices
• Sales letters
• Brochures
• Flyers
• Post cards
• Fax documents
• T-shirts
• Pens
• Pencils
• Mouse Pads
• Phone book listing
• Voice mail message
• Newspaper/magazine ads
• Vehicle

Press Releases

CanadaOne provides a free interactive press release builder.

Gebbie Press provides over 10,000 links to print and electronic media on the Internet.

Dr. Kevin Nunley will write your press release and send it to 5,000 media contacts. http://www.drnunley.com

Automated Press Releases will enable you to send your press release to over 10,000 media. You write your press release or they'll write it for you.

Once you've created your promotional web page, open it within your browser and add it to your favorite places or bookmark it for easy daily access. Set up a specific day for your weekly and monthly promotions and perform your miscellaneous promotions as needed.

Although these promotional strategies are far from complete, they provide you with a basic overview to get you started.

Once you've implemented your promotional strategy and continuously work it each day, you'll be amazed with the results of your efforts. Consistency will be the key to driving massive traffic to your site.

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Paying For Traffic

Paying For Traffic

If you've been struggling with your web site traffic and your sales aren't what you had hoped for, then maybe it's time to start paying for traffic.

Pay-per-click Search Engines provide an extremely effective means of obtaining highly targeted traffic to your web site. The concept is simple -- you bid on targeted keywords and receive targeted traffic to your web site.

Overture

The most popular and probably most effective pay-per-click Search Engine is Overture. Although the minimum bid at Overture is now 10 cents per click, if you have strategically designed your web site to sell, paying only a dime per visitor will be well worth the investment.

The key to using this technique effectively is to focus on one specific product and select highly targeted keywords. This will help you to weed out all of the window shoppers and attract your specific target audience.

Viewing Search Terms

Most pay-per-click Search Engines will enable you to view exact "search terms" that have been used to perform searches. Use this to your advantage. You can find out exactly what "search terms" are being used for your target market and place your bids accordingly. Try to create a list of as many relevant keywords as possible. The more keywords you bid on, the more traffic you'll receive.

When bidding on keywords, keep in mind that in order to be successful, you don't have to be listed at the top. Although receiving a listing in the top three positions will produce major traffic through Overture, most of the time, you must have a large advertising budget to compete.

Before placing your bid, perform a search to find out how much your competitors are paying per click. Try to place your bid so that your listing will appear on the first page to increase your chance of success. By selecting highly targeted, less popular keywords, you'll not only attract a more targeted audience, but you'll also obtain a higher listing for less money.

Your Ad Copy

Your headline and copy are the most important part of your entire strategy. Your headline must grab your potential customer's attention and force them to read on. Your copy should tell them exactly what you have to offer and convince them to visit your site. Try to avoid attracting freebie hunters by mentioning free stuff within your ads. By weeding out those potential visitors expecting to get something free, you will attract a more targeted audience of potential buyers. There is no need to pay for visitors that weren't interested in buying anything in the first place.

Your listing should lead your potential customer directly to your product with no other distractions. In other words, if your product isn't on your main page, then don't direct your potential customers to your main page and make them search for your product. Direct them to your product's page.

Reviewing Your Reports

Once your campaign begins, make sure you take the time to review the reports provided by the pay-per-click services. These reports will provide you with information in regard to how well each of your keywords are performing and enable you to adjust your keywords or change your bids accordingly.

To increase your traffic even further, don't just stop with one pay-per-click Search Engine -- try several at time. The more streams of traffic flowing to your site, the better.

Here is a list of some of the top pay-per-click Search Engines:

http://www.overture.com
http://www.7search.com
http://www.kanoodle.com
http://www.findwhat.com

Visit http://www.payperclicksearchengines.com for a complete list of over sixty pay-per-click Search Engines and reviews.

If you're serious about your business and you're ready to drive a stampede of targeted traffic to your web site, then give the pay-per-click Search Engines a try. They're well worth the small investment.

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Article: Google Doesn’t Care About Website Design

Article: Google Doesn’t Care About Website Design

by Stuart Mortimer

You may not be aware of this and im sure you’ll find it very interesting! Despite the time and effort that your web designer has put into creating a beautiful website for your company, Google - the biggest search engine in the world doesn’t even care what it looks like! This may seem like a bold statement, but this article will explain to you exactly why it is true; Google and all the other big search engines including Yahoo and MSN cannot even see what your website looks like!

So, in order to explain, let’s start at the beginning. It’s important to know exactly what Google is and why it is there in the first place. Google is a huge network of linked computers dotted around the planet in locations called data centres. The purpose of these computers is simply to visit as many web pages as possible and store the text content that they find there so that it can be used to power their search results.

The sole aim of search engines (aside from making money) is to return useful and relevant results from user searches for specific keywords. For example if I were to type ‘web design Barnsley’ into Google, they would want to return the most useful websites that were genuinely relevant to the search key phrase ‘web design barnsley’.

In order to perform this task, Google and the other search engines employ software programs on their computers called search engine robots or ‘bots’. The purpose of these bots is to follow the links between web pages that they find on the internet, extract the text content that they find on each page and then move on to the next web page on its ‘to do list’. At no point during this process does Google or any other search engine stop to check out the intricacies of your company logo or stop to admire the lovely lighting effects that have been designed by your website designer. They simply take the text content, store it and move on! Think about it. Consider the mammoth numbers of websites on the internet, search engines don’t have the time to stop and think - they have more sites to visit!

Still not convinced? Let’s look at something else. Your website is made up from programming code called HTML which is used to structure the text and images that you have on your web pages. If you select view > source from the toolbar above you can see the HTML code that is used to make up this page! This is similar to what Google sees when it arrives at your site and this is where your optimised search engine content has to go in order for you to be able to rank well in Google and the other search engines.

Conclusion:

By considering the differences between the way the search engines view your site and the way you and I see the site, you can begin to appreciate the need to build content rich websites which provide search engines with the useful content that they are coming to your site to find. Of course having an attractive website is important. It will allow you to portray a professional image and encourage users to make online orders and enquiries. It is more important in my opinion to realise that without useful content, which is focused around your target key phrases, having a beautiful website design will do you little good, since the search engines will have no reason to send any traffic your way.

About the Author:

Stuart is a freelance web designer from Barnsley, Yorkshire, UK. Stuart specialises in search engine friendly website design in barnsley for businesses of all types.

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Article: 5 Tips To Increase Your Adsense Revenue

Article: 5 Tips To Increase Your Adsense Revenue

The brain trust over at Google has come up with a little wacky, off-the-wall idea about Internet ads. Make them less annoying.

No, that’s it. That’s the whole plan. Seems like someone should have thought of that one a little earlier.

But bloggers can cash in with Google’s AdSense network. Instead of posting blinking lights, cheap animation and a bobbing and bouncing monkey (or the paper football, although I totally rock at that one) Google matches vertical or horizontal blocks of text with the content of the web page. The ads don’t blink or jump around. Instead, they match or relate to the topic at hand, so the reader isn’t seized with the immediate need to get it off the screen right now no matter what it costs.

Traffic goes up, income goes up. Making money on the Internet - it may be the World Wide Web’s Holy Grail. Still, despite the simplicity, there are several steps savvy bloggers can take to give AdSense added oomph.

Here are some other almost obvious tips:

* Don’t make it boring. Boring equals bad. More importantly, boring drives readers away in two clicks. No one wants to read for three days straight why organizing your closet via season, not color, makes sense. Try to keep content fresh and continually updated. The more often people check in to see what else is going on in your world, the more often you hear cha-ching. Wash-rinse-repeat a few times, and you have created a loyal and happy reader.

* Make it easy to read. People cannot read blue text on a black screen! Keeping the layout simple and clean is the easiest way not to screw anything up. A general rule calls for placing an advertisement “above the fold,” or in place on the first portion of the screen before any scrolling is required.

* Think about ad placement. Don’t try to squish a horizontal advertisement into a vertical one. Google provides plenty of ad options from including a link to placing an ad in the middle of some text so no need exists to use the wrong ad. If you don’t know what size to make an idea, going too wide will look the best.

* Listen to your readers. Most of them are not to hesitant to give an honest opinion of a new advertisement type or content or anything else for that matter. If moving all your ads to the bottom of a rambling ode to your dead parakeet causes income to crash, then, well, maybe you shouldn’t do that. Consider making small, gradual changes and watching your traffic numbers.
* Remember why you started blogging. Bloggers blog for fun, for release, for a creative jolt and any other number of reasons. But, usually, not because the idea of sitting at the computer makes them think of a dentists’ drill. If it stops being fun for you, your readers will likely realize it. And who wants to be around that guy? If you find your self in a slump, give yourself permission to take a day or two off. Then, think about why you do this and what you want out of it. Plus, it’s totally an addiction, so after a day or two you will be itching to get back.

Just because it took surfers years to almost literally rising up in arms against pop ad is no reason your blog can’t start earning money now. Follow these tips and let Google’s AdSense do most of the work.

About the Author

Michelle is a bona fide professional blogger. If you’re aiming for six figure online profits then you NEED her fun advice! Read her Make money online column

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Article: Simple Ways To Make Your Website Load Faster

Article: Simple Ways To Make Your Website Load Faster

by Jason Smith

Creating a website that loads quickly is important for you and your business. If you have a website that loads too slowly, potential visitors and even customers will simply give up and click away. Internet users have a variety of Internet Service Providers (ISPs) and some still use a dial-up connection, which is frustrating in the first place. The last thing they want to do is visit a website that takes too long to load. Your website could even load slowly for those who are using a DSL or cable connection.

If you find that your website seems to be getting hits on your home page and nothing else, your load time could be the problem.

Giving your website a fast load time is vital to you, your website and your business. There are even studies that show that users will click away from your website if it does not load in ten seconds, and sometimes less than that.

To make your website load faster, you need to know the size and download speed of all of the pages on your website.

Here Are Some More Things You Can Do To Increase Your Load Time -

How are Your Graphics?

Graphics can take too long to load if not used properly. If you can take away some graphics, you will begin to increase your load time. If you take a look at the graphics you have on your web pages, you might realize that you have way too many that are not necessary. Only leave the ones that you absolutely have to.

Big to Small Graphics:

Make your necessary graphics smaller by using your graphics editor, such as Adobe Photoshop. Making them smaller creates a faster load time. Every little change helps.

Check out Your HTML:

You might be surprised to find that there are html codes in your web pages that are not necessary for your website at all. Always try to use CSS when designing your website. This will create a faster loading time. Try using HTML Tidy - an html cleaning tool that can help clean out any unnecessary html coding that is hidden in your web pages.

How Fast is Your Web Host?

Even your web hosting company can play a part in how fast your website loads. If you have completed all of the changes to make your website load faster and you find that it still loads too slowly, it could be your web hosting company. Before going to your web hosting company to find out what the problem is, test your website (all of the pages) on different computers with different Internet connections. If it is still too slow, it could certainly be at the fault of your web host. As your web host could be having a small problem, email them about your concern and give them about a week. If nothing changes in that time period, it may be time to switch web hosts.

Keep your website load times running fast and you will find that more and more people will visit your website and stay longer, which can mean a substantial increase in sales!

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Basic Adsense Tips

Basic Adsense Tips

by Muhamad Fuad

Once in a week, i will publish my personal article about an advertising program which is Adsense. For those who still don't know what Adsense is, it is a pay-per-click adevertising program which website publishers can use to menetize their websites.

The first thing you need to know about Adsense is it is not a program where you can earn money esily. Well to said, your website or your blog need lots of traffic to take full advantage of this program. Now, you must be wondering on how to improve your website traffic. From my experience,for the first time my website receive very little hits per day which is about 30-50 hits. Its really bad and to solve the problems, I have use these methods:

1. Add good content
2. Do a SEO (Search Engine Optimization)
3. Improve the site layout

When I added good content to the website, website traffic increases to 100 hits per day. Website visitors is always hungry to find new information in the net. Regardless what is the type of your website/blog is, you must create a truly original content for it. Don't spend your time searching for free artilces because Adsense really don't like duplicate contents.

Another tips is let your visitors know what your website/blog offers to its visitors. Create a section for your new website visitors what they can gain by visitng your website/blog. Suggest them to comment on your entry so that they will feel they are belonging to your blog/website.

From their comment and suggestion, you can improve your website/blog more. Now, thats for the section for getting website traffic.

The next factor that you must take care is SEO which means Search Engine Optimization. Search engine that we will focsu is Google. Google receive million search per day. you can imagine a lot of people go to Google everyday to search for infromation. If you're lucky they will find your website. But it's not an easy way to do because SEO need lots of hard work and patience. The first thing you need to do when you have a website/blog is by giving its url to Google so that its crawler can search your pages and then include them in Google search engine. For lots more information about SEO, go to our Webmaster Section. i have post lots of good tips for SEO there.

Google and Adsense should create an actual test that would prove that users of their system understand and can follow their guidelines. Not unlike the agreements candidates sign when taking 70-536 and 642-845 exams from Microsoft, fraudulent use of Adsense makes it increasingly difficult for us all. The test should be easier than Comptia’s 220-602 but as inclusive as the EX0-101 exam.

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