Developing Your Credibility

Developing Your Credibility

An important part of building a successful Internet business is developing your credibility.

Although the Internet has opened a whole New World of opportunity for all of us, it has also created a breeding ground for scam artists. Internet users are very reluctant to order online and share their personal information. For this reason, you must take every opportunity to build your credibility.

Domain Name

The first step in establishing a credible Internet business is to invest in a domain name. This will instantly convey to your visitors that you take your business very seriously.

Web sites hosted on free servers are not taken seriously and will suffer a serious loss of business. Your visitors may feel that if you don't have your own domain, you may not be a credible company. They'll simply take their business elsewhere.

Contact Information

It is very important that you provide your visitors with your complete contact information. This information should include your "real" postal address and not a Post Office box number. A business that hides behind a PO box loses credibility. It's perfectly acceptable to use a PO box as long as you also include your postal address.

A great way to display your information is to create an "About" page. Your "About" page should include all of the following:

• A personal or professional biography
• A photograph of yourself
• A complete description of you and/or your company
• Your web site and/or company objectives
• Your name, address, phone number and email address
  

An "About" page is a very important part of building your credibility -- especially if you're selling a product or service. You must do everything in your power to put your potential customers' mind at ease.

Privacy Statement

A credible business should let their visitors know exactly what their policies are in regard to the personal information they collect.

A great way to disclose your policies is to create a "Privacy" page. Your "Privacy" page should include all of the following that apply:

• How do you plan on using your visitors' information?
• Is your visitors' information sold or shared with a third party?
• Why do you collect your visitors' email address and how will it be used?
• Why do you track your visitors' IP address?
• Let your visitors know that you're not responsible for the privacy issues of any outside web sites you may be linking to.
• Do you run contests and what do you do with the information?
• Do you have a discussion forum or message board? Let your visitors know that any information that is disclosed in these areas becomes public information and caution should be taken.
• Do you have security measures in place to protect the loss, misuse and alteration of the information under your control? If so, let your visitors know.
• Let your visitors know how they can opt out of your mailing lists.
• Provide your visitors with your contact information, should they have any questions in regard to your privacy policies.
  

Feedback

Many times, your potential customers will have questions in regard to your products and services. To further build your credibility, provide your potential customers with an easy way to contact you. Create a page on your web site called "feedback." Place a form on this page to enable your visitors to contact you.

It is very important that you answer any questions you may receive as quickly as possible. Your personal response to your potential customers can literally determine whether or not you're going to make a sale.

A feedback form will also enable you to gather testimonials and receive suggestions to assist you in improving your web site, products or services.

Share Your Expertise

Another great way to develop your credibility is to share your expertise. You can do this in a number of ways including:

• Writing Articles
• Providing Free Tutorials
• Offering Free Courses
• Writing Reports
• Distributing Free Ebooks
• Publishing an Ezine
  

Sharing your expertise will enable you to promote yourself as an expert in your field. Not only will it assist your potential customers, but it will also develop your credibility.

By taking the time to build your credibility with your potential customers, you will increase your Internet sales considerably.

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