Creating an Ebook

Creating an Ebook

Ebooks or Electronic books are self-contained "executable" files of HTML. This HTML may be a web site you've created or HTML you've specifically prepared to be compiled into a downloadable .exe file for distribution. When downloaded, this file will self install on your clients desktop.

Ebooks are completely interactive with the Internet and can contain live links, graphics, forms, JavaScript, embedded video, can be protected via password/userid, search capabilities and more. This self-contained executable file can be distributed in a number of ways including; CD, floppy disk, download, etc.

With the rising popularity of the Internet, there is absolutely no better time than right now to develop your own informational product. Not only is there no better time, but it has never been any easier for anyone to develop and sell their own products.

Information is the number one best-selling product on the Internet. There are literally hundreds of Internet entrepreneurs quietly making a fortune simply by selling information.

Why are ebooks so popular? Internet users have a sincere desire to learn and want the information right now. They don't want to wait a week or two for the information to arrive. Ebooks provide your potential customers with instant gratification. As soon as they pay for their order, they can have immediate access to the information they desire.

Suggested Uses

Marketing - Provide your sales network with your complete sales presentation to freely distribute with their ID to track sales.

Promotion - Provide valuable information on a specific subject to bring traffic to your site.

Ezine Archives - Ezine publishers can provide their publication archives to enable subscribers to read back issues on their desktop, visit your web site, subscribe, submit ads, etc.

Catalogs - Provide a desktop catalog for you customers to view on their desktop. You can even provide a form to accept orders right through your ebook.

How To Manuals - Provide your affiliates with a complete "how to" manual for marketing, advertising and promoting your products.

Electronic Books - Writers can offer their books in an electronic version.

Web site - Create an electronic version of your web site to place on disk and be viewed on your client’s desktop.

Instructional - Provide an electronic training manual.

The first step in creating your ebook is to decide upon a subject. Select a subject in which you have a great deal of knowledge. The knowledge you have within your own mind is extremely valuable. Simply write about what you know and teach others how to do the same thing. It's that simple.

Creating an Outline

The easiest way to begin writing is to create an outline. Begin your outline with an opening statement or Introduction followed by a Foreword. Your opening statement might tell your readers a little bit about what they are going to learn or may be a statement in regard to the subject matter. Your Foreword might include information in regard to who you are, your credentials, copyrights, and what you want your readers to learn.

Your next step will be to either create a Table of Contents or go directly into creating your Chapter Titles. If you're writing your information in the form of a how-to manual, you may want to use a Table of Contents. This will enable your readers to quickly locate important information. If you're writing your information in the form of a book, then you can leave out the Table of Contents and simply use Chapter Titles.

Whether you're using a Table of Contents or Chapter Titles, write your titles so that when they're read, they tell the story. In other words, when you scan your titles they will give you a step by step description of what your information is all about.

Finally, at the bottom of your outline, wrap everything up by including a closing statement.

Once you've completed your outline you can begin filling in the spaces. Write your text in small blocks and leave a space between your paragraphs. Select a font that is easy to read and use black text on a white background. In addition, write in an everyday language that everyone can understand.

Designing Your Interface

Your ebook interface MUST look professional. No matter how good your information is, if your ebook doesn't look professional, it’s perceived value will be low.

Design your ebook to be easily navigated and make sure you include navigational graphics within each page.

In addition, your ebook should include all of the following:

• Introduction
• Table of Contents
• Foreword
• Copyrights
• About page
  

Your first step in designing your ebook will be to turn your text into HTML. Simply divide your text into sections such as, Introduction, Table of Contents, Chapters, etc., and create a web page for each.

You can include graphics, live links, and almost everything that HTML 4.0 supports.

In addition to designing an interface for your ebook, you will also need to design a book cover. A book cover can increase your sales or downloads up to 300% and is an essential part of your ebook’s success. Your book cover should compliment your ebook and be displayed on your sales page.

Delivering Your Information

In order to deliver your information to your customers, you'll need to compress it into a downloadable file, better known as an ebook. There are different types of compilation methods however, for this example we will focus on HTML compiled ebooks.

Selecting an HTML Compiler

Although there are many HTML compilers available on the Internet, these programs are just that – HTML compilers. What this means is that you must create your ebook within an HTML editor and then import your files into an HTML compiler to create your ebook -- not a very user friendly way to create an ebook. That’s why we developed eBook Starter.

Tips for Creating Your Ebook

• Create a directory on your computer to include ALL the files for your ebook. These files will include HTML, graphics, backgrounds, etc.
• Ebooks should contain mainly text. To keep your file size down, avoid using large, slow loading graphics.
• Make sure your pages are viewable through any screen size.
• Include good navigational links throughout your pages.
• Use spell check to search for any possible spelling errors.

Using an Ebook as a Promotional Tool

In addition to ebooks making a great product, they are also very powerful promotional tools. Ebooks can provide the Internet marketer one of the best promotional tools online. With its vast variety of uses, just one quality ebook development and distribution can produce an on going promotional tool that will work 24 hours a day, seven days a week for years to come. Millions can view your ebook, simply by giving it away.

The key to using this powerful promotional technique successfully is to create an ebook packed with valuable content and then give it away. I know what you're probably thinking. Why in the world would I want to spend time on creating a great ebook just to give it away? Well, not only should your ebook contain great information, but it should also contain information about your web site, products and services. Take every opportunity to mention any and everything you may be promoting and create links to each.

For massive exposure, select a subject with a broad appeal. If your site's focus is on web site traffic, consider creating an ebook on generating traffic. For example, Web Traffic: A Complete to Guide to Generating Massive Traffic to Your Site. Include several references to your site throughout your ebook, such as For even more great traffic generating tips, visit "Traffic Tips" your complete source for generating massive traffic to your web site. http://www.yoursite.com. Or, Winning awards can dramatically increase traffic to your site. For a complete listing of award sites, visit "Traffic Tips Award Sites" http://www.yoursite.com.

Here is an example of how powerful a good "free ebook" can be:

10 of your visitors download your ebook.
Your 10 visitors each give away 10 ebooks - 100
Those 100 each give away 10 ebooks - 1000
Those 1000 each give away 10 ebooks - 10,000
Those 10,000 each give away 10 ebooks - 100,000
Those 100,000 each give away 10 ebooks - 1,000,000

For massive distribution, make sure you include a short paragraph on your main page in regard to your copyrights and distribution. Let your visitors know that they may freely distribute your ebook. Your text might look something like this: “This ebook may be freely distributed”

If you really want to create a viral marketing ebook, create your ebook so that it can be customized with your visitor’s own information. In order to do this, you’ll need to purchase an ebook program that also includes an additional branding software program -- not all ebook software programs do.

However, eBook Starter does. Not only can you create your entire ebook within this powerful program from start to finish, but with the purchase of this software, you will receive a special branding software completely free. This special branding software will enable you to create customizable fields within your ebooks to enable your visitors or affiliates to customize your ebooks with their company name, affiliate URL or whatever you’d like.

Distributing free ebooks is one of the most powerful promotional methods online. Use it to your advantage.

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Autoresponder Courses

Autoresponder Courses

Autoresponders, also known as mailbots, automatic email and email on demand were derived from the very popular fax on demand and designed to automatically respond to any email message it receives with an automatic response.

Autoresponder programs vary from software set up to run with your desktop email program and automatically answer your incoming email to a script that runs on your server. The script may run a Web-based autoresponder system that utilizes a web page form, or it may run with your pop email account on your server. It is programmed to automatically send out a predetermined message when a message is received to a specified script address or email address.

In addition to the standard autoresponder systems, there are also autoresponders that can send an unlimited amount of follow-up messages. These follow up messages can be set up to automatically be sent out at predetermined intervals. In other words, you can set up your autoresponder to automatically send out a new message each day for as many days as you would like.

This powerful technology is currently being used by some of the top online marketers to reach thousands of potential customers. As you may know, it may take up to seven contacts with a potential customer before closing a sale. By setting up an autoresponder and offering a free autoresponder course, you can completely automate a portion of your marketing efforts.

Creating a Course

The first step in creating an autoresponder course is to decide upon a subject. Your course should focus on a subject in which you have a great deal of knowledge and target your potential customers.

Once you have selected your subject, you'll need to make a list of topics. Each topic will represent one lesson. If you have five topics, then you can offer your visitors a free 5-day course. If you have ten topics, then you can offer your visitors a free 10-day course and so on.

Separate each of your topics into course lessons. Your first lesson should welcome your subscriber to your course and explain a little bit about what they are going to learn, followed by the first lesson.

The key to creating a successful autoresponder course is to provide quality information that will be of interest to your target audience. Each daily topic must contain valuable information or your reader may decide to unsubscribe. In addition, make sure you include information in regard to your course such as the lesson number, lesson title, information about your products or services and highlights of the next lesson.

Your course should identify a problem, provide advice in regard to solving the problem and provide the solution with your products or services. Keep in mind, your course should not be written like a sales letter. It must provide quality information written to teach and inform.

Setting up Your Course

After you've written your course, you'll need to transfer your text into an autoresponder. You can find free follow-up autoresponders at GetResponse.

Sign up for a follow-up autoresponder and follow their instructions in regard to setting it up.

Once you've gotten your autoresponder set up, your final step will be to place your course information on your web site. This will include a description of your course and a mailto link to your autoresponder.

By offering your visitors a free autoresponder course, you are not only providing them with a great service, but you are also automating a portion of your marketing efforts. This form of free advertising can increase your sales considerably.

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Mini-Sites – Highly Targeted Sales Generators

Mini-Sites – Highly Targeted Sales Generators

If you're looking for a highly effective method of increasing your Internet sales, then mini-sites may be your answer. Mini-sites are one of the most effective marketing tools online. Not only are they effective, but they're also very inexpensive and easy to create.

The concept is simple. Create a one or two page web site that completely focuses on one specific topic. Everything within that page should have one purpose -- getting the visitor to take action.

This page should be neatly designed in standard HTML with no Flash or fancy plug-ins and very few graphics. There should be no banners or outside links of any kind and nothing that will distract your visitor's attention.

The sole purpose of a mini-site is to attract highly targeted traffic. The more targeted the better. For example, if you have a web site that sells a number of products, a good mini-site would focus on one specific product instead of all of the products. You could create a mini-site for each product you offer.

Designing Your Mini-Site

Each mini-site you create should be optimized for that one specific product. Concentrate on just a few keyword phrases, as this will help you to tighten your targeting. Remember ... the tighter the targeting the better.

• Title - Your "Title" should contain your most important keywords. You've probably heard that before, but I've found a slightly different method for optimizing the title. Since mini-sites focus on just one product, place the "most" important "keyword phrase" first. Not just your most important phrase, but the keyword phrase that you think people will use when they do a search. Instead of capitalizing the first letter, type it in lowercase, as most people type in all lowercase letters when searching. This will assist you in ranking higher in the Search Engine for your targeted audience.
• Description - Your description should focus on one specific product and not generalize. Make sure you include your most important keywords towards the beginning of your description. In addition, make sure your description describes your site in detail. You want your potential visitors to know exactly what you're offering. Your description should be less than 200 characters.
• Keywords - Concentrate on just a few keyword phrases.
• Heading tags - Search Engines pay close attention to the text displayed within the "Heading" tags. Place your most important keyword phrase within a "Heading" tag.
• Graphic Alt tags - Place a readable keyword phrase within your graphic "Alt" tags.
• Text - All of your text should focus on your product. There should be no filler text whatsoever. It should have one specific purpose -- getting your visitor to take action. Make sure you include your keyword phrases throughout your text.

If you'd like to set up your mini-site using tables, try to place your "Heading" text above your "Table" code. If this isn't possible, make sure you include your keyword phrases within your top left "Table cell" to assist you in ranking higher in the Search Engines.

Mini-sites are not limited to just your products. They can also be used with any affiliate programs you may be promoting. You can include extra incentives such as a free bonus for purchasing the product or even your personal recommendation. This is a great way to pre-sell the product.

Hosting Your Mini-Site

When hosting a web site, you normally must purchase a web-hosting package for each domain. However, if you host your site with Host4Profit, you can host additional domains within your account for only $5 per domain – very reasonable.

What’s more, I highly recommend Host4Profit, as not only do they provide you with 300mg of web space and everything you’ll need to develop your site, but they also have an affiliate program. If you refer just three people to Host4Profit, your hosting will be free.

Drive Targeted Traffic to Your Site

Once you have tested the effectiveness of your site and have a good conversion rate, (the number of visitors compared to the number of sales) you can buy targeted traffic. Goto.com is the number one pay-per-click Search Engine and will most likely produce the best results.

For additional options, visit PayPerClickSearchEngines.com. They provide information and reviews on a number of pay-per-click Search Engines.

The key to using this technique effectively is to bid on "very" targeted keywords. This will weed out the casual visitors and only attract your target audience.

There's no sense in paying for visitors who really weren't interested to begin with.

In addition to bidding on keywords, you can also advertise in targeted ezines and even purchase some targeted banner advertising. Be creative and take the time to test all of your promotions prior to spending a lot of money.

If you really want to increase your sales, create some mini-sites. They are one of the cheapest and easiest to create profit generators online.

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Protecting Yourself from Lawsuits

Protecting Yourself from Lawsuits

If you’re doing business on the Internet, above all else, you MUST take the necessary steps to protect yourself and your business. If you’re not displaying the required legal forms on your web site, such as copyright, disclaimers and terms of service forms, you could literally lose EVERYTHING!

Please, don’t take this point lightly. All it takes is one bogus lawsuit to lose everything you’ve worked for and everything you own.

There are thousands upon thousands of frivolous law suits filed against innocent, unsuspecting business owners each day. The truth is anyone, at anytime, can file a lawsuit against anyone.

First and foremost, you MUST take the necessary steps to protect yourself from these gold diggers.

There a few different routes you can take:

1. Contact an attorney – preferably, one who specializes in the Internet – and have these special documents drawn up. However, this option can be very expensive, as accomplished Lawyers charge $250 or more per hour – and, the more accomplished and/or Specialized Lawyers charge $350 or more.
2. Spend hours doing your own research and write the documents yourself. However, this option is very risky, as even the smallest omission in your legal documents could cost you a fortune.
3. Invest in a software program called, AutoWebLaw. This phenomenal software program was created by Bruce Safran, a Legal Specialist, and will dynamically generate your legal forms for you with all your information automatically placed in the proper fields -- ready to copy and paste into your websites and products.

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Increase Sales by Building Credibility

Increase Sales by Building Credibility

The Internet has opened a whole New World of information and opportunity for all of us. However, it has also created a breeding ground for scam artists. For this reason, many Internet users are very reluctant to share their personal information and order products online.

As an Internet entrepreneur, it is your personal responsibility to ensure that your visitors feel very comfortable with you and your web site. In order to gain your visitor's trust and confidence, you must build your credibility.

Domain Name

In order to establish credibility, you must be willing to invest in your own domain name and professional web hosting. Web sites hosted on free servers are not taken seriously and will suffer a serious loss of business. Your visitors may feel that if you don't have your own domain, you may not be a credible company. They'll simply take their business elsewhere.

Contact Information

Provide your visitors with your complete contact information. This information should include your "real" postal address and not a Post Office box number. A business that hides behind a PO box loses credibility. It's perfectly acceptable to use a PO box as long as you also include your postal address.

Create a page to add to your web site called "about" and include all of the following:

• A personal or professional biography
• A photograph of yourself
• A complete description of you and/or your company
• Your web site and/or company objectives
• Your name, address, phone number and email address

It is very important that you include an "about" page, especially if you're selling a product or service. You must do everything in your power to put your visitor's mind at ease.

Privacy Statement

Internet users are becoming more and more concerned with their privacy. Create a page on your web site called "privacy" and let your visitors know exactly how you will be using the information you collect.

This page should include all of the following:

• How do you plan on using their information?
• Is their information sold or shared with a third party?
• Why do you collect their email address and how will it be used?
• Why do you track their IP address?
• Let your visitors know that you're not responsible for the privacy issues of any outside web sites you may be linking to.
• Why do you use order forms and what do you do with the information acquired?
• Do you run contests and what do you do with the information?
• Do you have a discussion forum or message board? Let your visitors know that any information that is disclosed in these areas becomes public information and they should exercise caution.
• Do you have security measures in place to protect the loss, misuse and alteration of the information under your control? If so, let your visitors know.
• Let your visitors know how they can opt out of your mailing lists.
• Provide your visitors with your contact information, should they have any questions in regard to your privacy statement.

You can create your privacy statement in a matter of minutes with the AutoWebLaw software. You simply fill in the blanks to customize the statement, click on a button, and copy your new privacy statement. This piece of software will save you a great deal of time and money.

Testimonials

Another great way to build your credibility is to display your customer testimonials. Include your customer's name, email address and web address with each unsolicited testimonial to increase believability.

You can find a nice script that will rotate your testimonials each day at Willmaster.com.

Money Back Guarantee

To further increase your credibility, you must completely remove your potential customer's risk. Provide them with a solid, no risk, money back guarantee. This will put their mind at ease by building their confidence in you and your product. In addition, you must honor ALL refund requests in a timely manner with complete professionalism.

No matter what you're selling or how great your product is you will receive refund requests. It's just a part of doing business. Don't take it personally or try to argue the point with your customers, simply give them a refund. You may be surprised to learn that the customers who ask for a refund may purchase other products from you in the future.

Feedback

Many times, potential customers will have questions in regard to your products and services. Create a page on your web site called "feedback" and place a form on this page to enable your visitors to contact you. It is very important that you answer these questions as quickly as possible. Your personal response to your potential customers can literally determine whether or not you're going to make a sale.

A feedback form will also enable you to gather testimonials and receive suggestions to assist you in improving your web site, products or services.

Secure Server

If you're processing your customer's orders online, you must place your order form on a secure server. This will protect your customer's personal information, while at the same time, provides your customers with added confidence in placing an order with you. In addition, make sure you let your visitors know that their information will be processed on a secure server.

By taking the time to build your credibility with your visitors, you will increase your Internet sales considerably.

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Secret Formula for Writing Headlines that Sell

Secret Formula for Writing Headlines that Sell

We all know the importance of a powerful headline. However, writing a great headline isn't as easy as it sounds.

An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.

In order to write an effective headline, you must learn how to use specific words to achieve a specific reaction.

Before writing your headline, you must first learn a little bit about the basic human motivators. According to psychologist Abraham Maslow, human behavior is always the result of one or more of five basic needs. He listed these needs in a sequence that he refers to as "the hierarchy of human needs."

He believes that until a less important need is met there won't be any desire to pursue a more important need. Below are the five human motivators, beginning with the basic needs and continuing to the most important needs.

Physiological - Basic human needs include hunger, thirst, shelter, clothing and sex.

Safety (Security) - Human need for physical, emotional and financial security.

Social (Affiliation) - Human need for love, affection, companionship and acceptance.

Esteem (Self Esteem) - Human need for achievement, recognition, attention and respect.

Self-actualization - Human need to reach their full potential.

When you are aware of the basic human needs, you can incorporate these needs into your writing. A great headline will appeal to your potential customers' emotions. You must feel their needs, wants and desires and write your headlines with passion and emotion.

When writing your headlines, keep in mind, you only have a few seconds to grab your potential customers' attention. If your headline doesn't immediately catch their attention, they'll simply move on and never return. Below, are several different formulas used by professional copywriters to write compelling headlines.

How to

"How to Increase Your Sales Up to 500% by Using This One Simple Strategy"

Headlines beginning with 'how to' are very successful, as the Internet is all about information. Internet users have a strong desire to learn. A headline beginning with 'how to' immediately grabs your potential customers' attention and forces them to read on.

Question

"Are You Sick and Tired of Working for Someone Else?"

Headlines written in the form of a question are very effective, as they appeal to your potential customers' emotions. When they read a headline written as a question, they'll answer the question in their mind. If the question identifies a specific need, want or desire, they'll read on.

Command

"Double Your Income within the Next 12 months --Guaranteed!"

A command headline focuses on the most important benefit your product or service has to offer. It instantly demands your potential customers' attention and intrigues them to read on.

News

"Announcing a Brand New Breakthrough in E-Publishing"

News headlines are very effective and used to announce new products and services. They are written in the form of an announcement or introduction and create curiosity.

Testimonials

"Internet Marketing Exclusive is Pure Genius -- Our Sales Have Increased by 40%!"

Headlines written in the form of a testimonial are very effective, as they instantly begin building trust.

When writing your headlines, certain words, when combined together, will literally draw your readers' attention to your ad. Below, are of few of these "Power Words" that consistently work.

Breakthrough - Discover - Discovery - Easy - Free - Guaranteed - Hidden - Incredible - Love - Master - Money - New - Powerful - Profits - Proven - Results - Revealed - Scientific - Secret - Shocked - Shocking - Ultimate - Uncovered - You - Your

According to a Yale University study, the following words are the most powerful words in the English language.

Money - Discovery - Save - Easy - New - Love - Health - Proven - You - Results - Guaranteed - Safety

Just as certain words ignite different emotions, certain subjects have a broader interest than others do. Some of the most popular subjects include wealth, love, health and safety.

Take your time and try the different formulas according to your needs. Use a combination of the power words and write a headline that sells. By learning the art of writing headlines that focus on the basic human needs and emotions, you can increase your sales considerably.

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Testing and Tracking Your Marketing Strategies

Testing and Tracking Your Marketing Strategies

Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you're testing and tracking your strategies, you may be losing a great deal of time and money.

You can dramatically increase your sales simply by taking the time to test and track your results. Not only will it help you to determine what's working and what's not, but it will also enable you to focus your efforts on the strategies that produce results.

When testing your marketing strategies, keep in mind, a strategy that produces results for one person may not produce results for you. There is no 'set in stone' strategy that works for everyone. You must develop your own style and technique and test your results to determine what works for you. Below are some ad tracking resources to assist you in your testing and tracking endeavors.

Ad Tracking CGI Scripts

LnkinLite

If you're looking for a simple way to track clickthroughs, LnkinLite may be your answer. This free script will enable you to easily keep track of the number of clicks a specific link receives. Instead of using your standard link within your advertising, you can use a link created by this script. It will track the number of clickthroughs and instantly redirect your visitors to your URL.

Cost - Free

Willmaster's ProLinkz

This powerful script is a link creator, tracker, disguiser and manager all in one. It will enable you to create uniquely coded links that redirect to any URL you specify and count all hits and referrers. Cost - $45.00

AdTrackZ

This script will enable you to set up an entire ad tracking campaign including statistical reports for referring URLs, what browsers your visitors have installed, what operating systems your visitors are using and much more. Cost - $47.00

Ad Tracking Services

LinkCounter

A free service that tracks the clickthrough rates of your links. In addition to tracking your links, LinkCounter hides the URL of the link destination. This will prevent users from removing or changing your affiliate ID when visiting an affiliate site through your link.

HyperTracker

The PRO version of HyperTracker contains a number of advanced features including: unlimited advertising campaigns, tracking of sales and actions, special scripts that let you promote your own website address in your campaigns and much more. Cost - Starting at $10.95 mo. They also offer a free version.

Adminder

An online tracking system that will enable you to track an entire advertising campaign. It will enable you to see how many visitors were generated by each of your ads, keep track of sales that were generated by each ad and calculates the cost-per-click, cost-per-sale, and click-to-sale ratios for each ad. Cost - $19.95 mo. (for a limited time)

Statcruncher

Statcruncher tracks and reports exactly which ads, banners and links are producing results. They provide you with access to their powerful web-tracking system that will enable you to track your ad campaigns 24 hours a day in real time. Cost - $49.00 yr.

If you'd rather not use any of the products and services listed above, you can use some alternative methods. Below are some example tracking methods you can use to track your response rates:

URL

You can track your ads simply by adding some special coding to your URL. To code your URL, add a question mark followed by a special tracking code to the end of your web address.

Your coded link will still open your web page. Your code should look something like this:

http://www.yourdomain.com/?ad1

The text after the question mark should identify a specific ad. You can code it however you'd like.

To view your results, you'll need to look at your log files. Your code will be displayed within your log files beside your URL.

Email

You can track your email responses to specific ads by using the email subject. Select a specific word to be placed within the email subject for each ad. Although you can request that a certain word be placed within the email subject, many times it won't be supplied. To avoid this problem, you can create a special email link that will automatically fill in the subject when clicked on. Your link should look something like this:

mailto:you@yourdomain.com?subject=ad1

Testing and tracking your strategies is an essential part of doing business. By concentrating your efforts on strategies that produce results, you can not only increase your sales, but you'll also save yourself a great deal of time and money.

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Organizing Your Strategies

Organizing Your Strategies

Organizing your strategies is an important part of your success. You must develop a weekly schedule for your business that becomes routine. Not only will this assist you in keeping your promotions organized, but it will also help you stay on task.

Your first step will be to decide what tasks should be performed each day, such as link exchanges on Mondays, managing your pay-per-click programs on Tuesday, etc.

A good way to organize your promotions is to set up a web page, for your personal use, that will contain your complete strategy. This page should be stored on your hard drive and not uploaded to your server, as you don’t want it to be accessible on the Internet.

Each section within your page should contain the appropriate information for each of your promotional resources, such as web site name, user ID, password (if applicable) and hyperlinked web addresses for each web site you plan to use for your promotions. This will enable you to open your web page each day and visit the sites you have listed.

In addition to developing a weekly schedule, you should also develop a separate page for each of your strategies. For example, if you’re advertising in ezines, you should create a page that contains the name of each ezine you’re advertising in, web address, cost, the number of subscribers, the ad you’re running and the results (clickthoughs / sales) for each publication and each ad.

Your first step will be to create your weekly schedule. You can then develop your promotional pages accordingly.

Tabel

The key to developing a successful promotional campaign is consistency and testing.

You must be consistent in your promotions. This is why developing a weekly schedule for your promotions is so important. By creating your schedule and organizing your strategies, you will not only have an organized approach to each day, but you’ll get a lot more accomplished by having a laid out work plan.

Just as devising a schedule is an important part of your success, it is just as important to test absolutely everything. This will not only tell you exactly what’s working and what’s not, but it will also save you a great deal of money, as you won’t pay for advertising ventures that aren’t producing results.

For example, if you’re running ezine ads, you should be testing your ads, including headlines, body text and every variation you can think of, such as capitalizations, wording, order, etc. You will be amazed at how one little tiny change in an ad can produce major results.

In addition, you should be testing the publications you’re advertising in. Above all else, make sure the publication targets your market. For example, if you’re selling health products, you certainly wouldn’t want to advertise in a publication targeting Internet marketers. You’d want to advertise in a ‘Health’ related publication.

Take your time and plan your strategies very carefully. Remember … Plan your work then work your plan.

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Offline Promotions

Offline Promotions

Promoting your web site offline is an often overlooked way to increase your traffic. Your web address should appear on all of the following:

• Business cards
• Letterhead
• Envelopes
• Receipts
• Invoices
• Sales letters
• Brochures
• Flyers
• Post cards
• Fax documents
• T-shirts
• Pens
• Pencils
• Mouse Pads
• Phone book listing
• Voice mail message
• Newspaper/magazine ads
• Vehicle

Press Releases

CanadaOne provides a free interactive press release builder.

Gebbie Press provides over 10,000 links to print and electronic media on the Internet.

Dr. Kevin Nunley will write your press release and send it to 5,000 media contacts. http://www.drnunley.com

Automated Press Releases will enable you to send your press release to over 10,000 media. You write your press release or they'll write it for you.

Once you've created your promotional web page, open it within your browser and add it to your favorite places or bookmark it for easy daily access. Set up a specific day for your weekly and monthly promotions and perform your miscellaneous promotions as needed.

Although these promotional strategies are far from complete, they provide you with a basic overview to get you started.

Once you've implemented your promotional strategy and continuously work it each day, you'll be amazed with the results of your efforts. Consistency will be the key to driving massive traffic to your site.

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Paying For Traffic

Paying For Traffic

If you've been struggling with your web site traffic and your sales aren't what you had hoped for, then maybe it's time to start paying for traffic.

Pay-per-click Search Engines provide an extremely effective means of obtaining highly targeted traffic to your web site. The concept is simple -- you bid on targeted keywords and receive targeted traffic to your web site.

Overture

The most popular and probably most effective pay-per-click Search Engine is Overture. Although the minimum bid at Overture is now 10 cents per click, if you have strategically designed your web site to sell, paying only a dime per visitor will be well worth the investment.

The key to using this technique effectively is to focus on one specific product and select highly targeted keywords. This will help you to weed out all of the window shoppers and attract your specific target audience.

Viewing Search Terms

Most pay-per-click Search Engines will enable you to view exact "search terms" that have been used to perform searches. Use this to your advantage. You can find out exactly what "search terms" are being used for your target market and place your bids accordingly. Try to create a list of as many relevant keywords as possible. The more keywords you bid on, the more traffic you'll receive.

When bidding on keywords, keep in mind that in order to be successful, you don't have to be listed at the top. Although receiving a listing in the top three positions will produce major traffic through Overture, most of the time, you must have a large advertising budget to compete.

Before placing your bid, perform a search to find out how much your competitors are paying per click. Try to place your bid so that your listing will appear on the first page to increase your chance of success. By selecting highly targeted, less popular keywords, you'll not only attract a more targeted audience, but you'll also obtain a higher listing for less money.

Your Ad Copy

Your headline and copy are the most important part of your entire strategy. Your headline must grab your potential customer's attention and force them to read on. Your copy should tell them exactly what you have to offer and convince them to visit your site. Try to avoid attracting freebie hunters by mentioning free stuff within your ads. By weeding out those potential visitors expecting to get something free, you will attract a more targeted audience of potential buyers. There is no need to pay for visitors that weren't interested in buying anything in the first place.

Your listing should lead your potential customer directly to your product with no other distractions. In other words, if your product isn't on your main page, then don't direct your potential customers to your main page and make them search for your product. Direct them to your product's page.

Reviewing Your Reports

Once your campaign begins, make sure you take the time to review the reports provided by the pay-per-click services. These reports will provide you with information in regard to how well each of your keywords are performing and enable you to adjust your keywords or change your bids accordingly.

To increase your traffic even further, don't just stop with one pay-per-click Search Engine -- try several at time. The more streams of traffic flowing to your site, the better.

Here is a list of some of the top pay-per-click Search Engines:

http://www.overture.com
http://www.7search.com
http://www.kanoodle.com
http://www.findwhat.com

Visit http://www.payperclicksearchengines.com for a complete list of over sixty pay-per-click Search Engines and reviews.

If you're serious about your business and you're ready to drive a stampede of targeted traffic to your web site, then give the pay-per-click Search Engines a try. They're well worth the small investment.

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Setting up an Advertising Campaign through Google Adwords

Setting up an Advertising Campaign through Google Adwords

http://adwords.google.com

If you're looking for a low-cost, yet highly effective means of advertising your products and services, Google AdWords may be your answer.

Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your budget. Unlike other sites selling banner ad space and pay-per-ranking, AdWords provides advertisers with highly effective text ads that are displayed with the search results. Studies have shown that highly targeted keyword advertising produces an average of four times the industry standard clickthrough rate.

Google, one of the premier Search Engines, receives over 29 million searches each day. Their popularity most likely stems from the speed and accuracy of their search results. Needless to say, placing your text ad with Google Adwords will be a highly effective way to advertise your products and services.

It is a well-known fact that text ads perform much better than banner ads. What better way to target your audience than through a popular Search Engine? Your potential customer is there for a reason -- they're looking for something. When a Google visitor types in their keywords, they are almost instantly presented with their search results. On the right side of the results are colored text boxes containing targeted advertisements that match their search terms.

When you place your ad with AdWords, you will have the ability to select a list of tightly targeted keywords including all of the following:

Keyword Matching - Shows your ad when a search includes your selected words.

Phrase Matching - Shows your ad when a search includes your selected phrases.

Exact Query Matching - Shows your ad when a search contains your exact keywords and no others.

Negative Keyword Matching - Will not show your ad if a search contains certain words you select.

This unique targeting technique will enable you to create a highly targeted ad campaign and test your ads with a high rate of accuracy. What's more, you can even target your ads to a specific country or language.

The great thing about advertising with Google AdWords is that you will have complete control over your ad and how much you'd like to spend. You can open an account with a credit card with no minimum deposit required. Once you place your ad, it can begin running almost immediately.

Their advertising rates are very reasonable. The amount you spend on your advertising campaign will depend on two factors: (1) the number of times your ad is displayed and (2) the position, one through eight, in which your ad appears. The advertising rates are as follows:

Position 1 - $15 per thousand ads shown
Position 2 - $12 per thousand ads shown
Position 3 - $10 per thousand ads shown
Position 4-8 - $8 per thousand ads shown

The position of an ad is determined by how well it is performing. Ads with a higher clickthrough rate will receive a higher position and in turn will cost more.

In order to increase your clickthrough rate and spend less money, try to select keywords and phrases that specifically target the product or service you're offering. Avoid using common words, as these will use up your ad displays very rapidly. Instead, select words that specifically target your product or service.

For example, instead of using a general keyword like 'software,' use a keyword that focuses on a specific software program such as 'FrontPage 2002' -- or, a little less focused, 'web design software.' In addition, make sure you use your keyword phrase (search term) as the title of your ad. This will increase your clickthrough rate considerably.

When you set up your account with Google, make sure you use a different ad for each search term. Not only will this increase your ad's relevance in the search results, but it will also increase your clickthrough rate.

Once you place your ad, you can easily track your ad's response rate and make adjustments instantly. This is a great, low-cost way to find out which ads are performing the best.

Google AdWords provides Internet marketers with a cost-effective alternative to banner advertising. If you want to increase your traffic and sales, give AdWord a try -- you'll be glad you did.

For further information, visit Google AdWords:
http://adwords.google.com

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Technocrati : claim blog - code for complate claim

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To complete your claim, follow these steps:

1. Copy the following code and publish it in a post on your blog. The code must appear in a post on your blog’s front page.

2. After you publish this code, make sure it appears at this location: http://emarketing-ads.blogspot.com, then click below to complete your claim.

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Creating New Blogger Template: Overview

Creating New Blogger Template: Overview

Blogger’s Layout feature is an easy-to-use template editing feature that will allow you to edit and customize your Blogger template without any knowledge of HTML or CSS. With new blogger template, you can easily edit and customize the colors, fonts, header and sidebar of your blog. With the Layouts feature, you can drag-and-drop to move parts of your page around, and choose new fonts and colors with easy mouse clicks.

Now, when you create your new blog at blogger.com, you will automatically have this feature. But if your blogs doesn’t have this feature, you’ll need to upgrade your template. How to upgrade? You can find tutorial to upgrade your blog at here or here.

Learning how to customize your new blogger template? Read this tutorial:

1. Layout Guide: How to arrange elements in your template, Editing elements in your template and How to add a page element
2. Fonts and Colors: How do I edit the colors in your blog and How do I edit the fonts in your blog?
3. Where can I find more templates?
   

We’ve taken actual tests that were easier than creating my first Blogger template. Throwing up my hands I said CISSP and cursed the html that wouldn’t bind to my will, not like the 642-825 exam did the week before. 350-018 was awfully difficult, so not all exams were as easy as say the microsoft 70-297 test that I passed on the first attempt.

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Article: Google Doesn’t Care About Website Design

Article: Google Doesn’t Care About Website Design

by Stuart Mortimer

You may not be aware of this and im sure you’ll find it very interesting! Despite the time and effort that your web designer has put into creating a beautiful website for your company, Google - the biggest search engine in the world doesn’t even care what it looks like! This may seem like a bold statement, but this article will explain to you exactly why it is true; Google and all the other big search engines including Yahoo and MSN cannot even see what your website looks like!

So, in order to explain, let’s start at the beginning. It’s important to know exactly what Google is and why it is there in the first place. Google is a huge network of linked computers dotted around the planet in locations called data centres. The purpose of these computers is simply to visit as many web pages as possible and store the text content that they find there so that it can be used to power their search results.

The sole aim of search engines (aside from making money) is to return useful and relevant results from user searches for specific keywords. For example if I were to type ‘web design Barnsley’ into Google, they would want to return the most useful websites that were genuinely relevant to the search key phrase ‘web design barnsley’.

In order to perform this task, Google and the other search engines employ software programs on their computers called search engine robots or ‘bots’. The purpose of these bots is to follow the links between web pages that they find on the internet, extract the text content that they find on each page and then move on to the next web page on its ‘to do list’. At no point during this process does Google or any other search engine stop to check out the intricacies of your company logo or stop to admire the lovely lighting effects that have been designed by your website designer. They simply take the text content, store it and move on! Think about it. Consider the mammoth numbers of websites on the internet, search engines don’t have the time to stop and think - they have more sites to visit!

Still not convinced? Let’s look at something else. Your website is made up from programming code called HTML which is used to structure the text and images that you have on your web pages. If you select view > source from the toolbar above you can see the HTML code that is used to make up this page! This is similar to what Google sees when it arrives at your site and this is where your optimised search engine content has to go in order for you to be able to rank well in Google and the other search engines.

Conclusion:

By considering the differences between the way the search engines view your site and the way you and I see the site, you can begin to appreciate the need to build content rich websites which provide search engines with the useful content that they are coming to your site to find. Of course having an attractive website is important. It will allow you to portray a professional image and encourage users to make online orders and enquiries. It is more important in my opinion to realise that without useful content, which is focused around your target key phrases, having a beautiful website design will do you little good, since the search engines will have no reason to send any traffic your way.

About the Author:

Stuart is a freelance web designer from Barnsley, Yorkshire, UK. Stuart specialises in search engine friendly website design in barnsley for businesses of all types.

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Article: Top 10 Sources For Massive Web Site Traffic

Article: Top 10 Sources For Massive Web Site Traffic

By Titus Hoskins Copyright © 2007

Experienced webmasters know there are special sources or places on the web which will send massive amounts of traffic to your site. They also know, if harnessed properly, these mega traffic sites will supply any web site with a steady stream of visitors.

Perhaps the best source of web site traffic is Google. That’s not exactly a Newsflash, but the key to getting massive amounts of traffic from Google is to go wide and long. With this strategy, instead of targeting highly popular keywords which may be too competitive for your site to win, you create a whole multitude of lesser known long tail keyword phrases to bring in the traffic.

However, much of this sudden traffic is only temporary and most savvy webmasters know it would be wise to try and capture the contact information of these temporary visitors for follow-up targeting. Turn that temporary visitor into a patron of your site by offering a free ecourse or an email newsletter.

The same marketing technique should be applied to traffic coming from all these social media sites. Don’t think of your traffic as just numbers in your website’s stats, but rather as potential customers who will return to your site again and again.

Keep this strategy in mind as you target some of these Top Sources of massive traffic on the web:

1. Digg.com
2. Netscape.com
3. Ezinearticles.com
4. Del.icio.us
5. StumbleUpon.com
6. Reddit.com
7. Slashdot.org
8. BlinkList.com
9. Furl.net
10. Squidoo.com

You should be actively promoting these social bookmarking sites by allowing your visitors to easily bookmark your content. You should be creating your own content on sites like Squidoo and placing links back to your site.

Of course, there are countless other sources of massive traffic on the web. Press releases is another effective way of quickly drawing in massive traffic to your site. Sites like PRWeb.com can deliver targeted traffic very quickly and efficiently.

Another very effective and high converting venue you should try is Yahoo! Answers http://answers.yahoo.com, a simple process where users post a question and other members/experts offer answers. Used correctly this can be a good source of targeted traffic.

Don’t forget other important search engines such as MSN Live, traffic from MSN has earned a solid reputation for converting very well. So optimize your web pages for MSN Live Search and you will probably see an increase in your sales as well as your traffic.

Always keep in mind, the underlying key factor running through all these sources of massive traffic is unique quality content. You must create good original content on your sites as well as in your articles and posts. Your content must be informative, useful or entertaining. For in the end, it is this quality content that will create the interest, the links and the massive traffic to your site.

Don’t ignore this factor or your quest for massive web site traffic will be extremely difficult, if not impossible to achieve.

This traffic takes longer to build but because very few webmasters bother with these longer phrases, your keywords will be more stable and secure. Develop a whole list of these traffic generating keyword phrases and Google will reward you with a whole flood of targeted visitors stemming from these thousands of small dribbles of long tail keyword traffic.

Turning these dribbles of traffic into massive amounts is not a difficult task. One very effective way to tap into the entire search engine source of traffic is to tag everything. Tags are just another name for keywords. As Web 2.0 or Social Bookmarking sites become more and more popular, tagging will become extremely important.

You must be especially careful of how you tag the content on your site or sites. If you’re using a blogging system like WordPress, all your categories will be considered tags automatically. If you’re creating URLs, be careful to place your keyword phrase in your links.

Another effective way to tap into the whole keyword traffic system is to include your keyword phrase or variations of it in your articles while promoting your site. Place your anchor text in your links in the resource box at the end of each article.

Over time, as these articles become distributed all over the web, they will create a steady stream of targeted visitors to your site. Simple, effective and very powerful.

You are probably tired of hearing about Web 2.0 and the new Social Bookmarking sites but they are some of the best places for massive traffic on the web. Any webmaster who has been Slashdotted already knows this fact all too well; if you get a listing on the homepage of Slashdot.com you will immediately start receiving thousands of visitors to your site. It can be somewhat scary.

A similar experience is getting one of your articles published in ezines run by Addme.com, SiteProNews.com, WebProNews.com, as well as others. These ezines go out to hundreds of thousands of readers and can produce massive traffic back to your site.

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Article: 5 Tips To Increase Your Adsense Revenue

Article: 5 Tips To Increase Your Adsense Revenue

The brain trust over at Google has come up with a little wacky, off-the-wall idea about Internet ads. Make them less annoying.

No, that’s it. That’s the whole plan. Seems like someone should have thought of that one a little earlier.

But bloggers can cash in with Google’s AdSense network. Instead of posting blinking lights, cheap animation and a bobbing and bouncing monkey (or the paper football, although I totally rock at that one) Google matches vertical or horizontal blocks of text with the content of the web page. The ads don’t blink or jump around. Instead, they match or relate to the topic at hand, so the reader isn’t seized with the immediate need to get it off the screen right now no matter what it costs.

Traffic goes up, income goes up. Making money on the Internet - it may be the World Wide Web’s Holy Grail. Still, despite the simplicity, there are several steps savvy bloggers can take to give AdSense added oomph.

Here are some other almost obvious tips:

* Don’t make it boring. Boring equals bad. More importantly, boring drives readers away in two clicks. No one wants to read for three days straight why organizing your closet via season, not color, makes sense. Try to keep content fresh and continually updated. The more often people check in to see what else is going on in your world, the more often you hear cha-ching. Wash-rinse-repeat a few times, and you have created a loyal and happy reader.

* Make it easy to read. People cannot read blue text on a black screen! Keeping the layout simple and clean is the easiest way not to screw anything up. A general rule calls for placing an advertisement “above the fold,” or in place on the first portion of the screen before any scrolling is required.

* Think about ad placement. Don’t try to squish a horizontal advertisement into a vertical one. Google provides plenty of ad options from including a link to placing an ad in the middle of some text so no need exists to use the wrong ad. If you don’t know what size to make an idea, going too wide will look the best.

* Listen to your readers. Most of them are not to hesitant to give an honest opinion of a new advertisement type or content or anything else for that matter. If moving all your ads to the bottom of a rambling ode to your dead parakeet causes income to crash, then, well, maybe you shouldn’t do that. Consider making small, gradual changes and watching your traffic numbers.
* Remember why you started blogging. Bloggers blog for fun, for release, for a creative jolt and any other number of reasons. But, usually, not because the idea of sitting at the computer makes them think of a dentists’ drill. If it stops being fun for you, your readers will likely realize it. And who wants to be around that guy? If you find your self in a slump, give yourself permission to take a day or two off. Then, think about why you do this and what you want out of it. Plus, it’s totally an addiction, so after a day or two you will be itching to get back.

Just because it took surfers years to almost literally rising up in arms against pop ad is no reason your blog can’t start earning money now. Follow these tips and let Google’s AdSense do most of the work.

About the Author

Michelle is a bona fide professional blogger. If you’re aiming for six figure online profits then you NEED her fun advice! Read her Make money online column

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Article: Learning the Basics of RSS

Article: Learning the Basics of RSS

By : Dina Fedorova

What is RSS?

You probably have seen this three-letter acronym in the course of your internet surfing. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website.

An RSS is a means of publicizing updates about websites. It may or may not include a summary and photos of the latest posting. But those that provide summaries (thus Rich Site Summary) allow users to skim through the article so that they could decide later on if they want to access the website source. The RSS feed usually contains the title of the update originating from the website. It is also usually the link to the website source.

What are the benefits of RSS? RSS gives benefits to both readers (users) and web publishers.

It gives you the latest updates.

Whether it is about the weather, new music, software upgrade, local news, or a new posting from a rarely-updates site learn about the latest as soon as it comes out.

It saves on surfing time.

Since an RSS feed provides a summary of the related article, it saves the user’s time by helping s/he decide on which items to prioritize when reading or browsing the net.

It gives the power of subscription to the user.

Users are given a free-hand on which websites to subscribe in their RSS aggregators which they can change at any time they decide differently.

It lessens the clutter in your inbox.

Although your email address will be required to enjoy the services of online RSS aggregators, RSS does not use your email address to send the updates.

It is spam free.

Unlike email subscriptions, RSS does not make use of your email address to send updates thus your privacy is kept safe from spam mails.

Unsubscribing is hassle-free.

Unlike email subscriptions where the user is asked questions on why s/he is unsubscribing and then the user would be asked to confirm unsubscribing, all you have to do is to delete the RSS feed from your aggregator.

It can be used as an advertising or marketing tool.

Users who subscribe or syndicate product websites receive the latest news on products and services without the website sending spam mail. This is advantageous to both the web user and the website owner since advertising becomes targeted; those who are actually interested in their products are kept posted.

What are the drawbacks of RSS? The disadvantages of RSS use are brought about by its being a new technology and some user-preference concerns.

1. Some users prefer receiving email updates over an RSS feed.

2. Graphics and photos do not appear in all RSS feeds. For conciseness and ease of publication, RSS feeds do not display the photos from the original site in announcing the update except for some web-based aggregators

3. The identity of the source website can be confusing. Since RSS feeds do not display the actual URL or name of the website, it can sometimes get confusing on what feed a user is actually reading. The information about RSS presented here will do one of two things: either it will reinforce what you know about RSS or it will teach you something new. Both are good outcomes.

4. Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits. Moreover, they would not know the reasons why users unsubscribe which could be important in improving their advertising.

5. RSS feeds create higher traffic and demands on the server. Most readers still prefer the whole update over a brief summary of the entry, thus they still access the site.

6. Since it is a new technology, many sites still do not support RSS.

How do I start using RSS? There are two things needed: an RSS feed and an RSS aggregator or reader. The RSS feed comes from an RSS-supported website. There are also websites that provide a list of RSS feeds of different websites. An RSS aggregator is used to read the RSS feed from the source website. It scans and collects data on latest RSS feeds from the worldwide web.

An aggregator comes in two forms: a downloadable program also known as desktop aggregator and an online or web-based aggregator. Downloadable aggregators may require payment before they can be acquired, while internet-based aggregators are usually free of charge. All you need to do is to register an account then you are ready to use their services. Both versions allow you to customize or choose which RSS feeds to enter. Paid aggregators are usually chosen by more experienced users and they usually allow more freedom in customizing feeds.

1. Choose an RSS aggregator to use. For beginners, web-based aggregators are recommended since they are usually user-friendly

2. Scan the homepage of your target website for the RSS or XML button. It contains the RSS code you need to enter in the aggregator. Copy this code. Syndic8 provides a directory of websites that support RSS.

3. Paste the code (which contains the URL of the website) in your aggregator. There is a space provided for pasting the code.

After you have done these three easy steps, you can start reading the RSS feeds coming from the website. New postings appear as they are published real time at the source website.

RSS and Internet Marketing

The original idea of RSS came from Netscape, where their intention is to provide a means for users to customize their personal homepage to contain links to websites that interest them, similar to bookmarking websites.

The application of RSS to internet marketing was an unforeseen development to RSS technology developers. Since users are given the freedom to add RSS feeds to their aggregators, those who are interested in particular products and services available in the internet can now be notified real time. Marketing becomes more specific to interested people and not a hit-and-miss operation.

Those who intend to use RSS for marketing their products and services should consider linking up with email account providers, (e.g. Yahoo, MSN, Google mail); networking websites (e.g. Friendster, Multiply, My Space, Hi5); websites of newspapers and television network websites (e.g. New York Times, CNN) for medium to big-scale companies. Small-time industries can also look into networking websites as well as personal blog websites (e.g. Blogspot) and websites of clubs and organizations that would probably make use of their products or services e.g. a fishing supplies store can look for the website of their local fishing club for possible RSS marketing.

Clearly, RSS is an innovation in information management in the worldwide web as well as online marketing. We can expect better RSS technology in the not-so-distant future as its popularity increases among users and website owners alike.

Sometimes it’s tough to sort out all the details related to this subject, but I’m positive you’ll have no trouble making sense of the information presented above.

Author Resource:- Dina Fedorova, finding a Home Business that’s Right for You.

Visit my site and download “Dotcomology:The Science of Making Money online”. Absolutely Free at: http://www.net-plus-profit.com

For more information please visit : http://successuniversity.com

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Article: SEO Software “Web CEO”

Article: SEO Software “Web CEO”

Web CEO (often misspelt as WebCEO) is a suite of search engine marketing tools in one software program, including a keyword generator, web page optimization analyzer, auto and manual submitter, ranking monitor, top-ranked web page analyzer, HTML editor, FTP client, and traffic counter and analyzer. Web CEO is the most complete SEO software package, plus it’s offers more for free than any other software package or suite for SEO.

What you can do with WEB CEO??

Optimize Your Site

Find best keywords and Optimize your site for high rankings

Promote Your Site

• Submit your URLs to search engines.
• Know who links to your site, and to your competition.
• Find link partners and build link popularity.
• Manage paid search campaigns.

Analyze Your Site

• Check your rankings with search engines. Web CEO software allows for tracking your SEO success with an advanced ranking checker and keywords trends.
• Track and analyze your visitors, ad campaigns, transactions, revenues, etc.

Maintain Your Site

• Pinpoint broken links and other errors on your site
• Edit your Web pages in the WYSIWYG mode
• Upload HTML and other files to your server
• Monitor your website to know if it is up or down

Download Web CEO

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Article: Simple Ways To Make Your Website Load Faster

Article: Simple Ways To Make Your Website Load Faster

by Jason Smith

Creating a website that loads quickly is important for you and your business. If you have a website that loads too slowly, potential visitors and even customers will simply give up and click away. Internet users have a variety of Internet Service Providers (ISPs) and some still use a dial-up connection, which is frustrating in the first place. The last thing they want to do is visit a website that takes too long to load. Your website could even load slowly for those who are using a DSL or cable connection.

If you find that your website seems to be getting hits on your home page and nothing else, your load time could be the problem.

Giving your website a fast load time is vital to you, your website and your business. There are even studies that show that users will click away from your website if it does not load in ten seconds, and sometimes less than that.

To make your website load faster, you need to know the size and download speed of all of the pages on your website.

Here Are Some More Things You Can Do To Increase Your Load Time -

How are Your Graphics?

Graphics can take too long to load if not used properly. If you can take away some graphics, you will begin to increase your load time. If you take a look at the graphics you have on your web pages, you might realize that you have way too many that are not necessary. Only leave the ones that you absolutely have to.

Big to Small Graphics:

Make your necessary graphics smaller by using your graphics editor, such as Adobe Photoshop. Making them smaller creates a faster load time. Every little change helps.

Check out Your HTML:

You might be surprised to find that there are html codes in your web pages that are not necessary for your website at all. Always try to use CSS when designing your website. This will create a faster loading time. Try using HTML Tidy - an html cleaning tool that can help clean out any unnecessary html coding that is hidden in your web pages.

How Fast is Your Web Host?

Even your web hosting company can play a part in how fast your website loads. If you have completed all of the changes to make your website load faster and you find that it still loads too slowly, it could be your web hosting company. Before going to your web hosting company to find out what the problem is, test your website (all of the pages) on different computers with different Internet connections. If it is still too slow, it could certainly be at the fault of your web host. As your web host could be having a small problem, email them about your concern and give them about a week. If nothing changes in that time period, it may be time to switch web hosts.

Keep your website load times running fast and you will find that more and more people will visit your website and stay longer, which can mean a substantial increase in sales!

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Analyzing Website Traffic

Analyzing Website Traffic

by Karen Martin

Karen Martin is the Sub-Editor of ‘The Internet Affiliates Resources Directory’ where subscribers have the opportunity to have their Affiliate programs promoted absolutely free and on a permanent basis.

Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.

Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don’t understand how to apply it to your particular business and website. Let’s start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis.

These figures are the most accurate measure of your website’s activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

There is often a great misconception about what is commonly known as “hits” and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it’s time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.

However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor’s needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

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